The #justB storytelling is a U.S.-based campaign that aims to raise the profile of hepatitis B as an urgent public health priority and helps put a human face on this serious disease by sharing stories of real people living with or affected by hepatitis B. The goals of the campaign are to increase awareness and advocacy; decrease stigma and discrimination; and promote testing, vaccination, linkage to care, and treatment to help save lives.
#justB Video Library
Tay’s Story
At just 22, Tay reflects on a lifetime of health challenges—from a benign tumor and eating disorder in high school to a hepatitis B diagnosis that felt like yet another obstacle. But unlike past struggles, living with hepatitis B brought a deeper, more invisible weight: stigma. In this honest and powerful story, Tay shares how the diagnosis impacted dreams, self-image, and sense of possibility. Now, Tay is turning pain into purpose by speaking out and advocating for other young people navigating similar fears. Watch to hear how courage and self-acceptance can grow in the face of uncertainty.